Take a look at this list of the top 10 reasons why people buy things. The list can give you some ideas of how to position your business and its sales message:

  1. Save money
  2. Save time
  3. Avoid/reduce pain
  4. Vanity ‘because they are worth it
  5. Pleasure or excitement
  6. Increased comfort
  7. Be part of a trend or community
  8. Regulation
  9. Satisfy curiosity
  10. Security/Insurance

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